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Tuesday, June 4 • 4:00pm - 4:30pm
MASTER VINYL PACKAGING CLASS: Printers & Art Directors Unite!

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Stoughton Printing's former president, Jack Stoughton, Jr, and award-winning Art Director David Gorman will team up to discuss why packaging is the most important driver for vinyl sales and how the best packaging is created when the art director and the printer work in close collaboration. 

Too often potentially great ideas are killed off and mediocre packages slip into the marketplace when art directors and printers are separated by lazy assumptions and rigid rate cards. Pair them up at the beginning of a project, and they can work together to find practical, affordable solutions to create groundbreaking, fan-baiting releases. 

Both Jack and David's proudest packaging acheivements resulted from this type of interaction and, as a result, have become passionate advocates for breaking down the walls between the roles of the designers and the manufacturers who bring their visions to life.
Speakers
avatar for Jack Stoughton

Jack Stoughton

Jack Stoughton is the President of Stoughton Printing Co., a Southern California firm that has been serving the recording industry since 1965, at a time when 27 pressing plants operated in the Greater Los Angeles area. Initially founded as a label supplier, within a couple of years... Read More →
avatar for David Gorman

David Gorman

Creative Director, Exceleration Music
Before becoming Exceleration Music's first Creative Director, David Gorman held high-profile roles at Rhino Entertainment (Creative Czar), and WEA Distribution (VP Creative), and Amazon Music (Global Catalog Programming Lead). As an entrepreneur, he founded HackMart, a full-service... Read More →

Tuesday June 4, 2024 4:00pm - 4:30pm CDT
Edison I & II Meeting Rooms
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Attendees (46)